The Basics of Text Message Marketing: What You Need to Know

As more and more businesses shift their marketing strategies towards digital platforms, text message marketing is becoming an increasingly popular option. Texting Base is a platform that offers businesses a way to streamline their text message marketing efforts. Here are some basics of text message marketing that you need to know, especially if you are considering using Texting Base for your business.

First, it’s important to understand that text message marketing is a form of permission-based marketing. This means that businesses can only send text messages to individuals who have opted in to receive them. To get people to opt in, businesses can use a variety of strategies such as offering a discount or a special promotion. Once individuals have opted in, they can then receive regular text messages from the business.

One of the benefits of text message marketing is its immediacy. Unlike email marketing, which can be easily ignored or deleted, text messages have a much higher open rate. In fact, according to one study, text messages have a 98% open rate. This means that businesses can get their message in front of a large audience quickly and effectively.

Texting Base allows businesses to create and send text messages to their audience. The platform offers a variety of features, including the ability to schedule messages in advance, create automated campaigns, and segment your audience based on various criteria such as location or previous purchase history.

When crafting your text message, it’s important to keep it short and sweet. Most mobile devices can only display a limited amount of text, so it’s important to get your message across quickly and concisely. You should also make sure that your message is relevant and valuable to your audience.

It’s also important to follow regulations set by the Federal Communications Commission (FCC) when sending text messages for marketing purposes. This includes including an opt-out option in every message, honoring opt-out requests promptly, and not sending messages to individuals who have not opted in.

In conclusion, text message marketing can be an effective way for businesses to reach their audience quickly and effectively. By using a platform like Texting Base, businesses can streamline their efforts and create targeted campaigns that resonate with their audience. Just remember to keep your messages short, relevant, and valuable, and follow all regulations set by the FCC.